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Course Offerings

Course Details

Spring 2013-2014
ELE 491 / EGR 491   na, npdf

High-Tech Entrepreneurship

Christopher B. Kuenne

ENROLLMENT BY APPLICATION OR INTERVIEW. DEPARTMENTAL PERMISSION REQUIRED.

This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments". You will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies. Additionally, you will learn how to attract and motivate the resources needed to start a company (e.g. people, corporate partners and venture capital), prepare business plans, structure relationships, refine product-market fit, and create and grow enterprise value.

Sample reading list:
William Sahlman, Some Thoughts on Business Plans
Geoffrey Moore, Crossing the Chasm
Thomas Eisenman, Hypothsis-Driven Entrepreneurship: The Lean Startup
Steven Blank, Why the Lean Startup Changes Everything
Andy Rachleff, Why you should find product market fit before sniffing ...

Reading/Writing assignments:
Students must read a case study for each class, plus supplemental readings that lay out key frameworks, totaling 30-65 pages per week. Participation grades are awarded for insightful analysis and fact-based recommendations. For the midterm and final assignments, students select a start-up and interview the founder. The midterm paper is a written analysis of the company, whereas for the final presentation, students must develop a growth initiative and pitch it as if seeking financing.

Requirements/Grading:
Paper in Lieu of Mid Term - 35%
Term Paper(s) - 35%
Class/Precept Participation - 30%

Other Requirements:
Open to Juniors and Seniors Only.

Prerequisites and Restrictions:
Enrollment for the course is by written application. Applications are available online: http://commons.princeton.edu/kellercenter/2013/11/high-tech-entrepreneurship-course-application-open.html All applications must be completed and returned by November 26, 2013..

Other information:
The course includes lecture/discussion sessions, readings from articles, classroom discussions of "cases" describing real entrepreneurial situations, and a few visits to class by entrepreneurs to provide current "real world" guidance.

Reserved Seats:
Open to Graduate Students Only 20

Schedule/Classroom assignment:

Class numberSectionTimeDaysRoomEnrollmentStatus
42686 L01 1:30 pm - 2:50 pm T Th   Friend Center   006   Enrolled:47 Limit:61