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Course Offerings

Course Evaluation Results

Course Details

Fall 2018-2019
EGR 491 / ELE 491   na, npdf

High-Tech Entrepreneurship

Christopher B. Kuenne

ENROLLMENT BY APPLICATION OR INTERVIEW. DEPARTMENTAL PERMISSION REQUIRED.

This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two "field assignments". You will learn how successful entrepreneurs leverage their personal strengths and those of their team members to craft solutions, understand customer needs, build teams, enlist the support of sponsors, and scale their businesses. Through this lens, you will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies for creating and growing enterprise value.

Sample reading list:
Chris Kuenne, John Danner, Built for Growth
See instructor for complete list

Reading/Writing assignments:
Students must read a case study and supplemental readings 30-65 pages per week. For the midterm and final assignments, students select a start-up and interview the founder. The midterm paper is a written analysis of the company, whereas for the final presentation, students must develop a growth initiative and pitch it as if seeking financing.

Requirements/Grading:
Paper in Lieu of Mid Term - 25%
Design Project - 12%
Papers - 8%
Oral Presentation(s) - 30%
Class/Precept Participation - 25%

Other Requirements:
Not Open to Freshmen.

Prerequisites and Restrictions:
Enrollment for the course is by written application https://bit.ly/EGR491-F18-Application. Applications must be submitted by 6pm on 19 April 2018..

Other information:
The course includes lecture/discussion sessions, readings from articles, classroom discussions of "cases" describing real entrepreneurial situations, and a few visits to class by entrepreneurs to provide current "real world" guidance.

Website:  http://kellercenter.princeton.edu/learn/entrepreneurship-courses/overview/

Schedule/Classroom assignment:

Class numberSectionTimeDaysRoomEnrollmentStatus
23157 L01 01:30:00 pm - 02:50:00 pm T Th        Enrolled:28 Limit:25 Closed