Skip over navigation

Course Offerings

Course Evaluation Results

Course Details

Fall 2014-2015
PSY 325 (EC)   na, npdf

Persuasion and Propaganda

Joel Cooper

This course uses a social psychological perspective to understand the dynamics of persuasion and propaganda. The course will apply research on persuasion to an understanding of such areas as political election campaigns, product advertising and major propaganda machinery.

Sample reading list:
Pratkanis, A. & Aronson, E., Age of Propaganda
Petty, R. & Cacioppo, J., Attitudes and Persuasion

Reading/Writing assignments:
75 pages per week. Midterm; Course Project: (this is a group effort to create a persuasion campaign for a product or an idea. It will be graded on the basis of an oral presentation made by the group and on the basis of papers written by each student); Research Paper: students will conduct empirical research on the effectiveness of their persuasion campaign mentioned above.

Requirements/Grading:
Mid Term Exam - 25%
Papers - 25%
Oral Presentation(s) - 20%
Class/Precept Participation - 10%
Other (See Instructor) - 20%

Other Requirements:
Not Open to Freshmen.

Other information:
In the above "Requirements/Grading" section, please note that "Other (20%)" refers to the Course Project Papers.

Schedule/Classroom assignment:

Class numberSectionTimeDaysRoomEnrollmentStatus
20904 S01 1:30 pm - 4:20 pm M   Schultz Laboratory   107   Enrolled:39 Limit:50