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Course Details

Fall 2012-2013
EGR 495   na, npdf

Special Topics in Entrepreneurship - The Lean LaunchPad

James J. Hornthal

ENROLLMENT BY APPLICATION OR INTERVIEW. DEPARTMENTAL PERMISSION REQUIRED.

This course provides real world, hands-on learning on what it's like to actually start a high-tech company. This class is not about how to write a business plan. Instead you will be getting your hands dirty talking to customers, partners, competitors, as you encounter the chaos and uncertainty of how a start-up actually works. You'll work in teams learning how to turn a great idea into a great company. You'll learn how to use a business model to brainstorm each part of a company. Each week will be new adventure as you test each part of your business model and then share the hard earned knowledge with the rest of the class.

Sample reading list:
Steven Blank, The Startup Owners Manual
Alexander Osterwalder and Yves Pigneur, Business Model Generation
Jessica Livingston, Founders at Work
Eric Ries, The Lean Startup
See instructor for complete list

Reading/Writing assignments:
Each team will capture their progression in learning by keeping on-line journals/blogs/wiki. Reading assignments approximately 50 pages per week.

Requirements/Grading:
Oral Presentation(s) - 30%
Class/Precept Participation - 20%
Other (See Instructor) - 50%

Other Requirements:
Not Open to Freshmen.

Prerequisites and Restrictions:
Enrollment for the course is by written application. Applications are available at the Keller Center (ACE-21 in the E-Quad) or http://commons.princeton.edu/kellercenter/2012/03/egr-495-the-lean-launch-pad.html. All applications must be completed and returned by April 20..

Website:  http://commons.princeton.edu/kellercenter/2012/03/egr-495-the-lean-launch-pad.html

Schedule/Classroom assignment:

Class numberSectionTimeDaysRoomEnrollmentStatus
21224 L01 3:30 pm - 4:20 pm T Th   Friend Center   008   Enrolled:15 Limit:40
23046 B01 1:30 pm - 4:20 pm W   Friend Center   004   Enrolled:15 Limit:40