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Course Details

Spring 2014-2015
* EGR 495   No Audit

Special Topics in Entrepreneurship - How to Launch an Internet Startup

Joy S. Marcus

This course will teach students how to be successful technology startup entrepreneurs. It will focus on Internet businesses. The advances in this industry have catalyzed the emergence of new business paradigms including social media and e-commerce platforms. This course will explain the ecosystem and provide the students with the basic tools necessary to start a business. Students will create a startup in teams and will be afforded the opportunity to pitch their startup to venture capitalists. The course will include guest lectures from the relevant industries (venture capital and startup technology companies).

Sample reading list:
Eric Ries, The Lean Startup
Steve Blank, Robert Dorf, The Startup Owner's Manual
Brad Feld, Jason Mendelson, Venture Deals
See instructor for complete list

Reading/Writing assignments:
Reading assignments approximately 50 pages per week, will include relevant chapters from recent works by leading authorities on venture capital and Internet technology startups.

Mid Term Exam - 25%
Oral Presentation(s) - 15%
Class/Precept Participation - 25%
Other (See Instructor) - 35%

Other Requirements:
Not Open to First Year Undergraduates.

Prerequisites and Restrictions:
There are no prerequisites for this course. Students from all disciplines are welcome..

Other information:
The mid-term and final will be group projects. The students will be assigned to teams of up to 5 people. Mid-term: Students will produce a wireframe of a minimally viable product. Final: Students will produce a pitch deck and presentation of their startup to a panel of venture capitalists in the field.

Schedule/Classroom assignment:

Class numberSectionTimeDaysRoomEnrollmentStatus
42018 L01 01:30:00 pm - 04:20:00 pm W   Lewis Library   120   Enrolled:54 Limit:60